It's Pleat: H&M opens first UK cafe at brand's Westfield White City store—and it's an Instagram dream


They’re big on affordable fashion and hot on homeware, and as of this weekend H&M’s Westfield White City store is also a place to pop in for lunch or a latte.

Located on the first floor of the H&M store in Westfield White City, It’s Pleat, is a 2400 square foot leafy oasis that serves healthy breakfasts, lunches and treats throughout store opening hours.

The café is H&M’s first in-store café in the UK, and their fourth globally (the first was launched in Stockholm last year).

With green velvet, palms and pretty metal fixtures, it’s all kinds of 'grammable too.


The menu is described as “health-ish,” meaning there are plenty of salads (a particular highlight is the Kimchy Whimsy Salad (£4.50), which comes with sesame roasted mushrooms, black rice with black beans, kale & cabbage, butternut squash, beetroot-pickled swede, kimchi) in addition to cakes and sweet treats.


Ingredients are largely locally sourced and organic, much of the packaging is decomposable, and waste is decomposed on site to create compost.

“We think of our philosophy as a healthy-ish approach to food,” says Ulrika Leverenz, It’s Pleat’s Managing Director. “Some days all you need is a healthy salad and coconut water, and sometimes only a slice of chocolate cake and a cappuccino will do the trick.”


Prices start at £2 for an organic and fair trade americano coffee, £2.50 for an organic cold pressed juice, and £4.50 for a small organic salad.

More about: | H&M | Westfield White City